From Consulting to Planning to

Growing Your Business

Growing Your Business

Needs Assessment

What is Needs Assessment?

Needs assessment is a process for determining an organization’s needs. It usually consists of three main parts:

  1. Initiation
  2. Data Collection & Analysis
  3. Final Production

A needs assessment is the “what” (what the organization needs) that precedes the gap analysis, which is the “how” (how to close the gap between where the organization is currently and where they want or need to be).

Why is it Important?

At a busy company there are so many things going on, that it is hard to pin down exactly what may be holding it back. Needs assessment is important because it helps an organization determine the gaps that are preventing it from reaching its desired goals. Knowing what is working well and what needs to be changed is crucial to progressing effectively towards those goals and making an organization successful.

Needs assessment addresses these concerns from all levels, starting at the 30,000 foot view and drilling down further and further into the individual organization, to arrive at a plan with specific actions for improvement.

We have the knowledge to help you find your way!

Digital Marketing

Full Service Digital Marketing Solutions

The Hometown News Media Group builds customized, data-driven digital marketing solutions that deliver sophisticated, highly-qualified leads every time.

Anyone can give you a cookie-cutter, digital marketing plan that ignores what makes your brand unique.

We use a ‘closed loop’ approach that allows us to track client purchase cycles: we’ll show you exactly which of your customers found you from a given marketing channel. Thanks to real-time analytics, we help your business adjust and pivot as soon as the market does. That means you’ll reap the benefits of your campaign faster.

  • Display Ads
  • Google Ads
  • Search & Site Retargeting Campaigns
  • Demographic Options
  • Connected TV Commercials
  • Video Marketing
  • Social Media Marketing
  • Email Marketing
  • Radio Commercials

Print Advertising

Print advertising is a form of marketing that uses physically printed media to reach customers on a broad scale. Ads are printed in hard copy across our 15 hyper-local newspapers for your targeted audience. Newspaper ads are still highly regarded as a useful marketing tool for getting the message out to a particular audience. Consumers that read newspapers are proactive and engaging. Newspaper ads are also affordable, trustworthy and create a lasting impact.

While it is true that digital advertising has surpassed print advertising as the leading form of marketing in the US, print isn’t going away. High conversion rates, strong audience demographics, company reputation and print’s unique interactive format keep it in the marketing mainstream year after year. Let’s take a look at some of the benefits of print you can have through us.

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